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Brach’s Conversation Hearts: The Sweet Story Behind a Valentine’s Classic
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Brach’s Conversation Hearts: The Sweet Story Behind a Valentine’s Classic

Sep 21, 2023


Valentine’s Day wouldn’t be the same without the iconic Brach’s Conversation Hearts. These charming, heart-shaped candies with sweet messages have been a beloved tradition for generations. In this article, we’ll take a deep dive into the history, popularity, and production of Brach’s Conversation Hearts. From their humble beginnings to the modern-day, these sugary treats hold a special place in the hearts of many.

The Origins of Conversation Hearts

1. Early Beginnings

The story of Brach’s Conversation Hearts dates back to the early 19th century. Conceived as medicinal lozenges, these candies were initially created to soothe sore throats. They were far from the colorful, heart-shaped treats we know today.

2. Evolution of Shape

Over time, the shape of these candies evolved into the now-familiar heart shape. This transformation marked the shift from medicinal use to romantic symbolism.

The Message of Love

3. Sweet Sentiments

One of the most endearing aspects of Brach’s Conversation Hearts is the messages they carry. From “Be Mine” to “True Love,” these sweet sentiments have warmed hearts for decades.

4. Ever-Changing Messages

Interestingly, the messages on Conversation Hearts have changed over the years to reflect evolving cultural trends. This adaptability has contributed to their enduring popularity.

The Production Process

5. Ingredients

The production of Brach’s Conversation Hearts begins with carefully selected ingredients, including sugar, corn syrup, and food coloring. These elements come together to create the candy’s signature taste and texture.

6. Shaping the Hearts

The candy mixture is then molded into heart shapes using specialized molds. Each heart is imprinted with a loving message before it hardens.

7. Coloring and Coating

To achieve their vibrant colors, the hearts are coated with a thin layer of colored sugar. This step not only adds visual appeal but enhances the overall flavor.

Popularity and Traditions

8. Valentine’s Day Tradition

Brach’s Conversation Hearts have become an integral part of Valentine’s Day traditions. They are often exchanged between loved ones as a heartfelt token of affection.

9. Collectibles

Some enthusiasts have turned collecting these candies into a hobby. Vintage Conversation Hearts, with their unique messages, are especially sought after by collectors.

Modern Innovations

10. Digital Messages

In today’s digital age, Brach’s has adapted to the times. They now offer a digital version of Conversation Hearts, allowing people to send virtual messages of love.

11. Flavor Varieties

While the classic flavors remain popular, Brach’s has introduced new and exciting flavor varieties to cater to changing tastes.


Brach’s Conversation Hearts are more than just sugary confections; they are symbols of love and tradition. From their humble medicinal beginnings to the modern-day digital messages, these sweet treats continue to bring people closer on Valentine’s Day and beyond.


1. Are Brach’s Conversation Hearts gluten-free?

Yes, Brach’s Conversation Hearts are gluten-free, making them a suitable treat for individuals with gluten sensitivities.

2. How many different messages are there on Conversation Hearts?

There are over 100 different messages that can be found on Brach’s Conversation Hearts, adding an element of surprise to every box.

3. Can you personalize Conversation Hearts with custom messages?

Some companies offer personalized Conversation Hearts with custom messages for special occasions like weddings and birthdays.

4. What is the most popular flavor of Conversation Hearts?

The classic flavors of Conversation Hearts, such as cherry and lemon, remain the most popular among consumers.

5. Are there any special edition Conversation Hearts?

Yes, Brach’s occasionally releases special edition Conversation Hearts with unique messages and flavors to celebrate different holidays and occasions.

In conclusion, Brach’s Conversation Hearts have a fascinating history, and their enduring popularity speaks volumes about the importance of sweet gestures and expressions of love. Whether you enjoy the classic flavors or opt for the latest innovations, these iconic candies continue to play a significant role in making Valentine’s Day a little sweeter.

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